📌"In designing merchandise for the lifestyle brand's spring 2024 range, Jin Ji Eun observed positive moments from everyday life and combined them with her love of chibi style and cartoon characters. Using digital tools, she created the piece in two weeks, and the design was featured on the brand's phone cases and exhibited at the 2024 Seoul International Design Festival. The piece was loved for its light-hearted, childlike design."
📌"Through cartoon characters and the elements around them, this piece explores happiness and optimism in everyday life. The waves and 'IM OK!' symbolize confidence and a sense of security, while the gifts and food add warmth. The piece conveys a celebration and encouragement for a simple and joyful life."
